Terms and Conditions

Effective Date: January 14, 2026

1. Agreement to Terms

These Terms and Conditions constitute a legally binding agreement made between you, whether personally or on behalf of an entity ("Client", "you"), and BusinessCrest ("Agency", "we", "us", or "our"), concerning your access to and use of the website www.bizcrestinsights.com as well as any related B2B marketing services (the "Services").

By accessing the Site or engaging our Services, you agree that you have read, understood, and accept these Terms and Conditions. If you do not agree with all of these terms, you are expressly prohibited from using the Site and Services and must discontinue use immediately.

2. Services and Scope

BusinessCrest provides B2B lead generation, demand generation, email marketing, and data enrichment services. The specific scope of work (e.g., number of leads, target criteria, campaign duration) will be defined in a separate Order Form or Service Agreement signed by both parties.

3. Client Obligations

To ensure the success of the campaigns, the Client agrees to:

• Provide accurate Ideal Customer Profile (ICP) criteria.
• Grant necessary access to CRM or email platforms if required for integration.
• Review and approve campaign materials (scripts, email copy) in a timely manner.
• Ensure that any lists or data provided to BusinessCrest for suppression or targeting purposes have been obtained legally and compliantly.

4. Fees and Payment Terms

Invoicing: Services are billed as per the schedule outlined in your Service Agreement (e.g., Monthly Retainer, Pay-Per-Lead, or Fixed Project Fee). Invoices are sent via email and are due upon receipt unless otherwise specified (e.g., Net 15 or Net 30).

Late Payments: We reserve the right to suspend services if any invoice remains unpaid for more than 7 days past the due date. Unpaid amounts may be subject to a service charge of 1.5% per month on the outstanding balance.

Refunds: Due to the nature of our work (labor and data costs), all fees paid are non-refundable. However, we offer a "Lead Replacement Policy" for any leads that do not meet the agreed-upon qualification criteria (e.g., wrong phone number, disconnected line).

5. Intellectual Property Rights

Our IP

BusinessCrest retains all ownership rights to our proprietary processes, methodologies, databases, software, and generic marketing templates used to deliver the Services.

Your IP

The Client retains ownership of all specific leads generated and delivered during the paid term of the agreement. Once a lead is delivered and paid for, it becomes the exclusive property of the Client.

6. Confidentiality

Both parties agree to keep all "Confidential Information" disclosed during the term of this agreement strictly confidential. Confidential Information includes, but is not limited to, client lists, business strategies, pricing structures, and technical data.

This obligation of confidentiality shall survive the termination of this agreement for a period of three (3) years.

7. Disclaimer of Warranties

Performance: While we utilize best-in-class strategies to generate high-quality leads, BusinessCrest does not guarantee specific sales conversions or revenue amounts. Marketing results can vary based on market conditions, product viability, and the Client's sales team performance.

The Services are provided "as is" without warranty of any kind, either express or implied, including the implied warranties of merchantability or fitness for a particular purpose.

8. Limitation of Liability

To the fullest extent permitted by law, in no event will BusinessCrest be liable to the Client or any third party for any lost profit, lost revenue, or any indirect, consequential, exemplary, incidental, special, or punitive damages arising from these terms or your use of the services.

9. Term and Termination

Term: This agreement shall commence on the date of acceptance and continue for the initial term specified in the Service Agreement.

Termination for Convenience: Either party may terminate the agreement with a written notice period of 30 days, provided the initial contract term has been fulfilled.

Termination for Cause: Either party may terminate immediately if the other party breaches a material term of this agreement and fails to cure such breach within 10 days of written notice.

10. Governing Law

These Terms shall be governed by and defined following the laws of India and the State of Maharashtra. BusinessCrest and the Client irrevocably consent that the courts of India shall have exclusive jurisdiction to resolve any dispute which may arise in connection with these terms.