Sales Qualified Leads (SQL)
Prospects who have demonstrated clear buying intent and meet your specific qualification criteria. These are verified, high-value opportunities prepared for immediate engagement with your sales team.
What is a Sales Qualified Lead?
A Sales Qualified Lead (SQL) is a prospect that has graduated beyond mere interest and demonstrated clear buying intent. These leads have been vetted by our team to ensure they have the budget, authority, need, and timeline to make a purchase decision.
SQLs are the "Green Light" for your sales team. They are not browsing; they are evaluating solutions and are ready for a direct sales conversation immediately.
The Objective
"To deliver opportunities that are mathematically highly likely to close, maximizing the ROI of your sales team's time."
The "Tire Kicker" Epidemic
Sales teams hate chasing bad leads. It kills morale and revenue.
No Budget
Talking to prospects who love your product but simply cannot afford it is the #1 waste of sales time.
Wrong Person
Pitching to an intern or a gatekeeper who has no power to sign the check.
"Just Looking"
Prospects who are researching for a project that won't happen for another 12 months.
MQL vs. SQL: The Difference
Moving from "Interesting" to "Intentional".
Marketing Qualified (MQL)
- Behavior: Downloaded a file.
- Stage: Education / Research.
- Goal: Needs Nurturing.
Sales Qualified (SQL)
- Behavior: Requested a Demo/Pricing.
- Stage: Evaluation / Purchase.
- Goal: Close the Deal.
The Revenue Impact
High-intent leads convert faster and with less friction.
Improvement in Close Rate
Reduction in Sales Cycle Length
Higher Deal Value (ACV)
The Deep Qualification Framework
We don't just guess if they are ready; we ask. Our team conducts a rigorous qualification interview using the industry-standard frameworks to ensure every SQL is a viable revenue opportunity.
By the time the lead reaches you, the hard questions have already been answered.
Budget Confirmed
Do they have funds allocated?
Authority Verified
Is this the Decision Maker?
Need Identified
Is there a critical pain point?
Timeline Set
When are they planning to buy?
Validation Checks
Ensuring the meeting actually happens.
Meeting Confirmation
We don't just pass contact info; we schedule a tentative time or confirm their availability for a call.
Discovery Notes
We provide a briefing on their current tech stack, pain points, and specific questions they want answered.
Purchase Intent
We verify they are in an active buying cycle, not just "learning" for next year.
The Sales Team Advantage
Keep your closers closing.
Higher Morale
Sales reps stay motivated when they have a calendar full of quality meetings, not dead-end dials.
Faster Velocity
SQLs skip the education phase and go straight to negotiation and solution mapping.
Forecast Accuracy
Qualified leads behave more predictably, making your revenue forecasting significantly more accurate.
The Qualification Matrix
The 4 Pillars of a BusinessCrest SQL.
Budget
Can they afford it?
Authority
Can they sign?
Need
Does it solve a pain?
Timeline
Is it urgent?
What You Get
A comprehensive handoff package.
Calendar & CRM Sync
We deliver SQLs directly into your CRM (Salesforce, Pipedrive) and can even book meetings directly onto your sales team's calendars to ensure zero friction in the handoff.
Secure Data Handling
All sensitive qualification data is handled securely.