Dual Touch Lead
A strategic two-step engagement approach where the initial interaction creates awareness and the follow-up strengthens interest. This method builds familiarity before verification, resulting in higher receptivity and warmer conversations.
What is a Dual Touch Lead?
The Dual Touch Lead is our strategic "Warm-Up" engagement solution. It leverages a two-step approach: the first interaction creates brand awareness, and the second verifies specific interest.
By separating awareness from conversion, we eliminate the friction of "cold calling." When your sales team receives a Dual Touch Lead, the prospect is already familiar with your brand and has confirmed their willingness to engage.
The Objective
"To build familiarity before the ask, resulting in significantly higher receptivity and warmer first sales conversations."
Why Cold Outreach is Getting Harder
Decision makers are overwhelmed. Single-step cold outreach faces three major hurdles.
Stranger Danger
Prospects instinctively reject unknown numbers and emails. Without prior context, trust is non-existent.
Timing Mismatch
A single call assumes the prospect is free *right now*. Often, they aren't, and the opportunity is lost forever.
Brand Obscurity
If they don't recognize your company name, they won't open the attachment or book the meeting.
The BusinessCrest Difference
How adding a second touch transforms the outcome.
Standard Cold Lead
- Zero Recognition: "Who is this?"
- Defensive Response: High resistance barriers.
- Low Conversion: 1-2% meeting booking rate.
Dual Touch Lead
- Brand Recall: "Oh yes, I saw your email."
- Openness: Willingness to listen.
- High Conversion: 3-4x higher engagement.
The Warm-Up Effect
Industry data proves that familiarity breeds conversion.
Increase in Connection Rate
Fewer Objections on First Call
Faster Sales Cycle Velocity
The Psychology of Familiarity
We use a psychological principle called the "Mere Exposure Effect." By introducing your brand in a low-pressure first touch, we lower the prospect's defensive walls.
When the second touch happens (the verification call), we aren't interrupting a stranger; we are following up on a known entity. This slight shift in dynamic dramatically improves lead quality.
Double-Layer Verification
We validate data at both stages of the process.
Pre-Touch Validation
Before the first message goes out, we verify email deliverability and phone line activity to ensure we are targeting active channels.
Live Confirmation
During the second touch, our team speaks directly with the prospect to confirm their role, their interest, and their permission to be contacted.
Consistency Check
We ensure the data captured in step 2 matches the intent signals from step 1, filtering out false positives.
What We Do Best
Strategic advantages of the Dual Touch model.
Brand Priming
We ensure your brand name is recognized before a sales conversation ever takes place, increasing authority.
Softer Entry
By avoiding the "hard sell" on the first touch, we preserve the relationship for a more productive second conversation.
Trust Building
Consistency across two touchpoints proves professionalism and reliability to the prospect.
The Interaction Flow
A structured journey from stranger to qualified lead.
Touch 1: Awareness
Introductory email or soft outreach to establish brand presence.
Touch 2: Verification
Direct conversation to confirm interest and capture details.
Sales Ready
Delivered to you as a warm, verified lead.
What You Get
Complete data transparency for every lead.
Seamless Handoff
Since these leads are "warmed up," speed is key. We integrate directly with your CRM (Salesforce, HubSpot, etc.) so your sales team can pick up the conversation immediately after our second touch verification.
Compliance at Every Touchpoint
Both steps of our process strictly adhere to global privacy standards.
Start Double-Touching Your Market
Build awareness and verify interest in one powerful workflow.
Launch Dual Touch Campaign